Spinning company's confidence and direction

After years of development, China's textile industry is transforming from traditional manufacturing to a modern fashion industry that combines technology with art and is closely related to modern lifestyles. It is transforming into a highly marketable, internationalized, and internationally competitive market. Competitive industries. Among these, a large number of industry-dominated enterprises have contributed. They play an increasingly leading role in the restructuring, transformation and upgrading of the textile industry.

However, the current cruel reality is testing the survival and development capabilities of textile and garment companies.

Severe living environment

Since the beginning of this year, the development environment of the industry has been complex and changeable, and the survival situation of enterprises has been very severe.

The recovery of the international market is weak. In the first half of 2012, the world economy generally maintained a growth trend, but the economic recovery showed signs of further weakness. The economic growth of developed economies generally slowed down, and the growth rate of emerging economies was lower than expected.

The worsening debt crisis in Europe is the main reason that affected the recovery of the global economy in the first half of the year. The turmoil in the global financial market has intensified, resulting in a credit crunch in developed countries, capital outflows from emerging economies, slowdown in production, investment and export activities in various countries, high unemployment rates in developed economies, and slow economic growth.

Affected by the overall downturn in international market demand, the growth rate of textile and apparel exports has dropped significantly, and the import demand for accessory products in the industrial chain has also decreased.

The domestic market is also not optimistic. Although China's national economy continued to maintain stable growth in the first half of 2012, it was affected by domestic policies and the international economic environment. The growth rate of China's industrial production slowed down significantly, investment and consumption continued to decelerate, and GDP growth was somewhat higher than that in the first quarter. decline.

Under this background, in the first half of 2012, China's textile industry continued its deceleration of economic growth since last year, and the growth rates of major economic indicators such as production, exports, and investment have all continued to slow, and the efficiency has declined.

Various core elements

The serious situation has become a fact. For Chinese textile and garment enterprises, only by relying on their own core competitiveness to break through the encirclement, then what core elements of these enterprises have "killing the battlefield"?

Innovative ideas. In recent years, the Tianhong Group has become famous in the Chinese textile industry. They have firmly grasped the timing of structural adjustments in the textile industry, overcame numerous difficulties, and continuously accelerated innovations in management, technology, and products, resulting in a further increase in profits of the company. , for the textile industry to develop a new path of innovation and development. Like Tianhong, Blum Oriental Co., Ltd. regards innovation and continuous innovation as the company’s development philosophy. The company’s performance and turnover have continuously increased. It was successfully listed in Shanghai in June this year and became the first domestic IPO in Shanghai. Formally listed color spinning companies.

Differentiated products. Since its inception, Fuzhou Development Zone Zhengtai Textile Co., Ltd. has been dedicated to the creation of a differentiated product brand line. The company has so far established its own differences in areas such as knitwear, knitwear, and denim. The product brand line, so that differentiation has truly become the company's core competitiveness.

Different from textile enterprises, the core competitiveness of apparel companies is more reflected in business models and professional products.

Integrated business model. The menswear brand Nogi has been committed to the planning, design, production and sales of integrated SPA (professional brand apparel retailers) models for many years, enabling companies to gradually develop chain management, database analysis and application, and supply chain management. The competitive advantage has become the forerunner of the Chinese SPA model and the leading brand of local clothing “fast fashion”.

Make professional and refined products. For more than 20 years, Hunan Paite Garments Co., Ltd. has devoted itself to the study of tailored tailoring, accumulated a large amount of experience in the customization of professional wearers, and summarized the body features of North and South human bodies, and has a great advantage in terms of occupational fit and body building. The performance of the company has been rising year after year. This year it has increased by more than 30% compared with the same period last year.

In addition to the above-mentioned core elements, the establishment and improvement of talent incentive mechanisms, the promotion of product research and development, and the enhancement of product added value are also the core elements of an enterprise's "killing the battlefield."

Promote industry transformation and upgrading

Companies rely on their core competencies to thrive, but tracking research on companies and nurturing competitive companies and providing related services is one of the focuses of industry associations.

Since 2003, the China National Textile and Apparel Council has continuously carried out research on the competitiveness of textile and garment enterprises. Based on the evaluation theory of enterprise competitiveness and the characteristics of the textile industry, the China Textile Industry Federation researched and developed the “China Textile and Apparel Enterprise Competitiveness Evaluation System” and evaluated it. Continuous improvement in practice.

According to this evaluation system, the company collects data on the competitiveness of the company each year, conducts quantitative assessment of the company's competitiveness, and publishes evaluation results and competitiveness research reports. So far, the evaluation of the competitiveness of textile and garment enterprises in China has been carried out for 10 years.

The continuous development of this work will not only allow the industry to keep abreast of the development and changes in the competitiveness of industry enterprises, but also effectively cultivate and promote the advantages of the textile industry companies and high-quality brands, and greatly promote the continuous upgrading of the competitiveness of these competitive enterprises. Drive the development of the entire industry.

The evaluation of the competitiveness of textile and apparel companies in 2011-2012 has been completed and results will be released soon. In this press conference, not only the top 500 enterprises with comprehensive competitiveness in the industry but also 10 (20) strong industries such as cotton spinning, wool spinning, hemp spinning, printing and dyeing, knitting, filament weaving, home textiles, industrial textiles, clothing, and chemical fiber At the same time, the enterprise, at the same time, Wang Tiankai, president of China Textile Industry Federation, will also make a keynote report, comprehensively analyze the current status of the industry's economic operation and the latest status of industry competitiveness, and lay stress on the key work for the future transformation and upgrading of the entire industry and enhance competitiveness. At the same time, Xia Lingmin, vice chairman of the China Textile Industry Federation, will also publish an annual research report on competitiveness, which will provide an in-depth analysis of the trends in the development of industries and enterprises' competitiveness.

Ten years of grinding a sword. In the past 10 years, the evaluation and appraisal conference for the competitiveness of Chinese textile and apparel companies has never been interrupted. On the one hand, the participating companies have learned about the latest trends in the development of the entire industry and enterprises. On the other hand, they introduced a number of competitive enterprises through conferences and media to introduce them to the past. Overcoming difficulties in the year and gaining valuable experience in market competition has enabled more textile and apparel companies to find directions, renew their confidence, and continuously enhance their competitiveness to jointly promote industrial transformation and upgrading.