Urumqi cashmere shirt business is mostly repeat customers
Yaxin.com (Reporter Li Na, Intern reporter Zhang Hao) purchased a cashmere sweater with a light texture, smooth texture, and strong warmth in winter. It is a choice for many people who love beauty. However, when the reporter recently visited major shopping malls in Urumqi, he discovered that the prices of branded cashmere products have remained high. For example, an Ordos brand men's cashmere sweater sold at the Tianshan Department Store sells for as much as 8,880 yuan. Other types of cashmere sweaters of various brands have prices ranging from 1,000 yuan to 3,000 yuan. Therefore, if ordinary people want to buy an affordable cashmere sweater, they can only choose to order.
Near the Urumchi woolen mill, the reporter saw a lot of shops that have tailored cashmere sweaters. Ms. Zhu, owner of a cashmere sweater shop, said that the seasonality of sales of cashmere sweaters is particularly strong. January is the peak season for sales. Customers have come to the door recently. Her shop orders about 300 cashmere sweaters each year, accounting for almost 60% of total sales. "Meng Tianshan," the cashmere sweater store advocated that Mr. He also said that the annual sales volume of cashmere sweaters in his store accounted for about 70% of the total turnover.
According to reports, customers who order cashmere sweaters are mainly old customers, accounting for 70%-80% of the number of customers, and the majority of the elderly. The price of a finished cashmere sweater consists of raw materials and manual expenses. Cashmere sweater shops generally offer three different cashmere products with different cashmere contents for customers to choose from. Prices range from 300 yuan to 500 yuan. In terms of manual fees, general computer processing will be 50 yuan cheaper than hand-knitting. The profit of a cashmere sweater is between 30 yuan and 50 yuan, which basically belongs to small profits and quick turnover.
Cheaper than branded cashmere sweaters, so much price, quality is not a lot of discounts? Mr. Zhang said: "We are not only doing business once, and the quality is reliable. The customer will come again next time."
There are a lot of shops that make cashmere sweaters near Wushi spinning mills. To win the competition, in addition to fair prices, the quality of cashmere sweaters must be guaranteed. It is understood that if there is any problem with the tailored cashmere sweater, the shop here will provide repairs free of charge. 
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