Before and during the opening of a children's clothing store, there is a problem that must be emphasized is the display of the products. Even a very good product can not attract new customers into the store if it does not work in the store display, and there is no larger audience Influx. Many international big names in the window every year, the display of the store should become a model of learning for each owner, then the exhibition in the end what is the role? Zhuowei music to your big secret. First, a strong display of goods The famous Italian fashion designer Giorgio Armani early a window display division, and later when he opened his own studio also found the clothes in different forms of hanging release, will promote sales. He said: "We want to create an exciting and unexpected experience for our customers while maintaining a clear and consistent identity as a whole.Every part of the store expresses my aesthetic philosophy, and I hope to be in a Space and an atmosphere to showcase my designs to provide customers with a deep experience. "Armani in a particular environment, under a specific lighting, a special clothing display for clothing sales, in fact, this is A brand output. Scientific and creative display of goods, the promotional effect and brand enhancement effect more effective than any medium, so for the display manager, the powerful display of goods is to create the most basic retail apparel brand business is the most intuitive means. Second, the outstanding planning program The display manager and the display manager of a basic difference between the standards lies in the ability to independently make excellent planning programs, including the overall brand image program, the brand sub-quarter display program, the theme of window design Programs, display props design programs and several other parts. The display manager needs to pass on the brand culture, style, theme, emotion and so on to the consumers through the planning of the scheme, and transform the display planning scheme into a kind of commercial behavior and implement it to all the shops in the most accurate, effective and timely manner so as to increase the consumption The purchasing power of the person, and to maximize the commercial profit. Third, the strict management system At present, the display management is the biggest gap between domestic apparel brands and international brands. For the display manager, the establishment and implementation of various display management system is the guarantee of efficient operation of each excellent brand terminal store, which includes the clothing display program management, window display implementation management, display props release, use, maintenance management, display information , Resource management, display personnel daily management system. For a focus on long-term development, corporate image-oriented apparel brand, the establishment of a sound display department, a sound display system, the unity of the display team is very important and necessary. As senior fashion show in the fashion showcase classes say: the value of display, display quality improvement needs from the management breakthrough. Fourth, the efficient implementation of the supervision of the implementation of inefficient supervision of many domestic clothing brand is a common problem. Many enterprises do not attach importance to display an exhibition, two do not pay attention to management, three do not pay attention to supervision, that is, the annual sales will fiercely hit the cold these three so-called "non-emphasis." Supervision of the implementation of the program on the sales terminal stores, management is conducive to establish a sales staff awareness of the display, is conducive to the standardization of display management. End-of-shop display infiltration Throughout the sales process, which requires long-term maintenance, development, innovation, and efficient implementation of supervision is to create a very powerful terminal store image of the weapon. Fifth, regular skill training Exhibition training refers to a systematic and systematic training and training conducted by an enterprise or a display team to improve the quality, capability, job performance and contribution to the organization. High-quality training is the mother of efficient management, every successful business, the team attaches great importance to staff training. The same is true for apparel companies and display teams, and regular skill training is one of the best ways to mass-produce the talent needed for the display team. For the display manager, regular skills training is conducive to improving the brand concept of all levels of personnel display, so that employees clearly the importance of display, to enhance staff display skills, is to enhance the productivity of the display department, and create outstanding display team , Shaping the retail apparel business brand an important means.
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