2010 China International Home Textiles Fair Silk Yun Jin

The 2010 China International Home Textiles and Accessories Fair has come to an end. There is no doubt that the homogenization phenomenon is still an unavoidable issue at this year's show. However, what is surprising is that behind the homogenization, whether it is the fledgling of bamboo fiber, or the unconstrained nature of Hangzhou Silk, Nanjing Jinjin, or not. The collective appearance of the material cultural heritage makes people feel as if they are breathing a fresh air in the hustle and bustle of the city. There is reason to believe that the textile industry in China will usher in a day of destruction.

Silk brocade carry forward the national essence <br> <br> China's "Silk Road" around for thousands of years in ancient China, silk material because of its hard-won, and manufacture more complex and become a common fabric of the nobility, The common people and the silk are not used. It can only be used for rough clothing. In modern history, silk is also an item that can be afforded by a nobleman. It is generally used to make cheongsam or quilt cover.

With the development of the times, silk has become less valuable than it used to be. After civilians could also afford it, silk was silenced because of its monotonous form. At this exhibition, the high-profile debut of silk was astonishing. The material is still the silk of the year, but the feeling of hand touch is completely different. This is mainly due to the progress of the craft. Not only has there been a lot of changes in the weaving method, but also the circumvention of some of the drawbacks of the previous silk, allowing silk to be used from production to use. It has become more convenient. Like silk, which has a very high status in the history of Chinese textiles, Nanjing Yunjin, Jiangnan Weaving House where the dream of the Red Chamber is true or false, and Cao Xueqin's delicate depiction of Yunjin all make people yearn for this kind of fabric. Nowadays, it is also fully oriented towards the home textile industry. Whether it is bedding, pillowcases, or curtains, it has a foothold, and people can see the euphoria of the country.

Cross-border development is worth trying

The good news is that it is not easy to make mistakes, but the disadvantages are obvious - lack of change and lack of competitiveness. Especially for today's society, the same product is produced by hundreds or even thousands of companies. How to get a slice of the market in a limited market and have a loyal customer base is a difficult problem that many companies face. The so-called non-advanced retreat, the more brutal business warfare, no matter how good the marketing approach is not comparable to the development of a unique product, some smart companies know their way.

At this exhibition, home textile products are no longer alone, and they have started to fight together. This is one of the strategies. However, many companies understand that the importance of the overall home, involved in more extensive and even cross-border production. One company that is famous for its cars has taken this route, seeing all kinds of cars, and thinking that they have gone wrong. Only later learned that the company had made a car, but in line with diversified development, began to think about how to use their resources in the field of home textiles to better development. Obviously, they did it. A long roll of fabric measuring 16.5 meters in length and 1.2 meters in width was painted on the riverside map of Qingming River and became a highlight on the exhibition. There were many tapestry paintings of different sizes and patterns on the exhibition site. These paintings are not expensive, and in the future, Those who like oil painting may not necessarily buy oil paintings and hang them at home. It is also a good choice to choose this realistic and realistic tapestry.