Milan brand management business school unveiling ceremony and fall 2011 new product launches
Spring March, the grass Yingying long, the famous Chinese women's brand Milan Deng "change the autumn Milan Lantern 2011 marketing summit and autumn and winter new conference," held on March 26 in Shenzhen, Guangdong solemnly held in conjunction with the China Institute of Marketing jointly organized " Wise change autumn Milan Brand Management Business School, "the opening ceremony also held simultaneously. Mr. Hung Yin Sheng, Chairman of Milan Deng Costume (Guangdong) Co., Ltd., Dr. Ding Yi, President of Marketing Society of China, Mr. Hou Changwu, a well-known brand operation expert, and other relevant politicians attended the opening ceremony of Milano-Institut in Milan, Kai future.
Milan Ladies was born in 1995, has a glorious history, is the "Ladies" south of the Yangtze River, and St. Nolan, Ports and other brands are sought after by fashion, mature women. With a forward-looking vision, Chairman Hong Yin-shen positions its brand Milanoon on the idea of ​​eco-friendly, healthy and comfortable original fabrics and has become the first green natural fiber production base approved by the government in Shenzhen. Deng clothing unique in market competition. In the process of brand development, Milanden always pays attention to the relationship between man and the environment, emphasizing returning to nature, pursuing oneself and advocating the concept of "nature is the future". For 30-45 year-old women, Milan Deng set research and development, production and sales in one, and advocate environmental protection, healthy fashion ideas, the use of fabrics, the preferred natural environment of cotton, linen and other fiber fabrics, and continue to develop anti-bacterial, , Anti-static, anti-UV, nano-technology with environmental protection, health function products. This makes Milan Deng in the fierce competition in the market to stand out, made rapid development, from the initial extension of a store to cover thousands of stores nationwide sales network.
We all know how the brand wins the competition in the fierce market competition, and to create a team of professionals can be said to be the most convenient and effective "superb", because taking the brand monopoly route and the wholesale bulk of the past is completely different, to Want to operate a brand without an experienced operation team is unimaginable. To embark on the formalization of the road, we must rely on a professional team to conduct a comprehensive operation. How to build a professional team is also a topic constantly explored in the industry for many years. At the conference, Dr. Ding gave us a "shortcut to take the lead": "Milan Lan Business School locked loyal customer base for the total distributors and franchisees training and delivery of senior management personnel and full-time special commissioner, the next three years, Milan brand will have a very good team, in personnel structure and other aspects of a clear winner.
Milan Deng always with the "female" in the same
Asian financial crisis from 2007 to 2010, so that Chinese clothing brand , experienced a brutal market reshuffle storm, in the face of impact, as chairman of the family, Mr. Hong Yin Sheng, also had to think: Where is the brand value of Milan? Where is the core competitiveness? Can grow into a century brand? Seeking a revitalization of sustainable development is urgent and urgent!
There is not a clear product market positioning is not enough, "no one on the streets, does not mean nobody shopping" era, one hour you can visit the 100 stores era of e-commerce, the fight light brand defense is not enough, Today's differentiated brand management distinct personality, Milan to be always with the "female" in the same, we must take the road to innovation in order to force the future!
The Milan autumn 2011 fall clothing is still elegant and noble, this is a microcosm of the designer interpretation of natural fashion. From emerald green to rich full of red and apricot, slender and highlights the curve of the clothing to use these colors to show; new printing designs, from the flash diamond material to the simple lace, which makes Milan Fashion philosophy as a painting Master, red orange green blue and purple in front of rearrange the combination, such as a sound stage both play sounds. Health, environmental protection, high quality and fashionable Milan Fashion brand will use brand resources to create a brand new design of clothing lifestyle to achieve the sublimation of the brand spirit. At the same time, it will capture the latent green movement and grasp the beauty of the group Bold publicity personality, the pursuit of cultural taste, will be more personality, more concise, more comfortable, more stylish green products available to Amy Ladies. This fall, Milan Deng set off a revolutionary style of women's green.
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