Recently, the gap between the US fashion apparel brand gap officially launched o2o service mode, consumers will be selected from the Internet to the nearby gap chain stores pick up goods. Currently, the "reserve in stores" program is only available in the selected gap and banana republic stores in Chicago and San Francisco, but gap does not disclose how many stores currently offer this service. It is reported that a gap of the women's sports jacket in the 25 miles of the Chicago ring about seven pick up locations, and the site also lists the other four farther away from the optional pickup locations. Shoppers in the gap shopping site selected goods, click the product details page price information below the "find in store" button, you can reserve the goods, and then the page will prompt consumers to enter the zip code (zip code), check the specific size and color Of the goods in the nearby physical stores have stock. The company said the gap and banana republic e-commerce sites update product information every 20 to 30 minutes. Regardless of the pick up location, consumers can only stock five items at a gap or banana republic store each day, and the store will hold consumers ordering items online until the end of the next business day. It is understood that shoppers do not need to pay immediately after selecting the goods from the Internet, you can pick up when the checkout, so that consumers can try on clothes in the store, if you change your mind, you can cancel the order. In addition, when consumers pick up from the store, they can purchase the product at a lower in-store price if the offline price is found to be lower than the online price.
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