Seven wolves go on international fashion stage for four consecutive years to showcase Chinese fashion innovation
Recently, WOLF TOTEM, an Italian street fashion brand owned by Seven Wolf Group, was once again invited to Milan Fashion Week to showcase its new designs on this international top fashion stage.
This is another international new action by Seven Wolf Group following its acquisition of KARL LAGERFELD's controlling entity in Greater China in 2017. This is also WOLF TOTEM's fourth appearance at Milan Fashion Week, which showcases China's fashion innovation force to the world.
In 1993, seven wolves trademarks were registered in more than 30 countries and regions in the world, and seven wolves were seeded internationally. After years of leaps and bounds development, the overall strength of the seven wolves has been significantly improved, which also laid the foundation for the internationalization process after the seven wolves. solid foundation. In 2015, Seven Wolves became the first Chinese men's wear brand to be invited by Milan Fashion Week to participate in this fashion event. Seven wolves brought Chinese innovation and fashion to the stage of Milan Fashion Week. The world witnessed how the “wolf element†from the East deconstructed the tradition. At the time of fashion, it deduced a legendary collision between ethnic art and modern fashion. It has not been absent for several years.
Picture: 2017 model wearing wolves series shuttle on the T stage
From left to right: Vice President of China Garment Association, Chairman of Seven Sperm Zhou Shaoxiong, Red Star Gao Weiguang, Chairman of Modern Communications Group Shao Zhong, WOLF TOTEM Design Director Colin J
The WOLF TOTEM, an Italian street fashion brand owned by the Septwolves Group, uses the wolf's DNA as a design philosophy, and uses the essence of totem culture elements to express its strong and sexy personality with international fashion trends.
In recent years, seven wolves have deepened their multi-brand development strategy and built multi-brand matrices through the acquisition and acquisition of international brands and the incubation of new brands. Seven wolves, with the mission of "leading fashion and making life better", own seven wolves, menswear, WOLF TOTEM, 16N, KARL LAGERFELD brands, and merged into modern share digital business and cross-border e-commerce platform FARFETCH, and launched fashion industry layout in various fields. .
In addition to actively promoting brand internationalization, Septwolves also increased cooperation with international brands and focused on creating an international team of designers. Designers from different countries such as the United Kingdom, the United States, Italy, Japan, South Korea, and France jointly inject a diversified international design element into the Septwolves brand. With the participation of many international designers, Seven Wolves have been able to provide consumers with more stylish and quality fashion products and services.
Currently, Septwolves Group has developed into a comprehensive service platform. Through diversified brand operations and industrial investments, the business involves various fields such as fashion, finance, real estate, and investment. In the future, seven wolves will be driven by the merger and acquisition of industrial management and investment to create a fashion industry investment service group with a market value of 100 billion yuan.
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