Shanghai Fashion Week 18AW preview | The Dragon Flute LONDEE, an exploration of the Eastern Fame

Oriental elegance, always shining

In 1976, "London LONDEE" was founded in Taiwan, China by costume designer "Cai Meng Xia". In 2001, he returned to the Chinese market and used Shanghai as a base. Currently, he has 130 direct-operated stores in major cities throughout the country. The spirit of the brand is centered on “Oriental elegance”. The design method inherits the aesthetics of the cheongsam and opens up a new trend. The first open cheongsam “open zipper” revolutionary innovation, and the European classic fabrics and the combination of Chinese and Western tailoring methods, for the traditional classical Chinese style, outlined the modern modern, retro gorgeous, low-key luxury of the ever-changing new appearance. As the first brand of high-end Chinese clothes in China, it has won the love of countless loyal customers for more than 40 years and successfully led China to take on a new wave of “fashion revival”.

Jing Wang, creative art director of Longdi LONDEE, was born in Shanghai and enjoys music and art. He is keen to study Chinese history and paintings, and explores the world from his art and life while drawing inspiration from his designs. She took the attitude of “hugging the unknown and not fearing the future” to lead the brand in an all-round innovation and to be young. In the unique mood of Chinese fashion, Yaxing, adding popular elements, pay attention to fashion texture. The design integrates Eastern and Western cultures, meets classics and contemporary art, displays independent and elegant self-confidence, and interprets the romance of warm and beautiful. Longdee LONDEE is committed to creating a charming new look that is graceful and elegant for all Chinese women who love Chinese style.

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| 2018AW Theme Concepts |

The 2018 autumn and winter series, the LODEE, has created the theme of the new season of "Oriental Fam" in the new season of oriental elegance. It uses image totems such as classic embroidery to create a soft and romantic new fashion, and presents exquisite and retro vogue with materials and silhouettes. In the ever-changing new Shanghai, building a contrast between modern and classical space and time, in the era of emphasizing women’s independence, the Chinese-style costumes with outstanding taste, tension, and calmness will become unique and gentle forces. The contemporary women with multiple roles are hidden in the heart, the immortal essence and the emotional core.

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