The extraordinary value of jewelry stems from Italian culture.

If you understand the Italian luxury industry, you will find that Italian luxury goods are different from other countries' so-called global and world-famous brand-name industries. Italian luxury brands are usually small in size, carefully selected from raw materials, bold and avant-garde in design, but never sacrifice the principles of classical aesthetics, and the requirements for craftsmanship are even better. Italian designers and craftsmen are always pursuing the perfect balance of trade and artistic value. You must not have imagined that there are 24,000 jewellery workshops in Italy, which are basically family-owned and passed down from generation to generation. Most of these jewellery workshops are small and medium-sized, and each has its own brand. If you have the opportunity to visit a local Italian jewellery fair, you will be amazed by the richness, beauty, sophistication, classics and avant-garde of Italian jewellery. As Mr. Paul Baurillo, President of the Gold and Silver Jewelry Association of Rome, Italy, said: “Jewelry is an art, like a box filled with historical memory. It preserves the characteristics of the times and people it belongs to on this small object. The dreams and interpretations of beauty. All creations are inspired by the sensitive capture of beauty."

Italian jewellery is the best interpretation of European history, culture and art in 2000. The intricate miniature inlays, elegant and delicate decorative language, loyal to the traditional style of the network, continue the artistic essence of each period and continue Net heritage. From the Roman Empire to the Renaissance, those Italian jewellery workshops of big and small philosophies believe in one purpose, that is, "design is the father of all art", which is the decisive factor for Italian jewellery "selling and screaming".

In the world of jewellery, although precious metals and gems are used as articles, the jewellery culture of each country has a different style. The key words of French jewellery culture are court luxury and classical elements. Large diamonds and red sapphires are very popular in France. American jewellery pays more attention to the abstract, avant-garde multi-expression, and the style is neutral, which is in line with the simple and straightforward but interesting life logic of Americans.

If you use two words to describe the style of Italian jewelry, it is: inspiration first, personality first. In a wonderful Italian jewellery, you can feel the immaterial value contained in it, that is, the union of craftsmen's intuition, skill, passion and innovation. When we are fortunate enough to appreciate Italian antique jewellery, the suffocating beauty, complex craftsmanship and rich imagination can't help but shock our senses. I often wonder why today's technology is so developed, machine-made products can't compete with hand-made jewelry. The jewels that are made only with the brain and hands, the subtle craftsmanship has become an insurmountable gap in the machine industry era. Nowadays, the demand of the mass market makes mass-produced jewellery become the mainstream of consumption, but those handicraft jewels with full of charm and complicated craftsmanship will always be the heart of the jewels with strong taste and strength.