DOUBLOVE From Workplace to Life, Full Interpretation of Sophisticated Aesthetics 丨 China International Fashion Week 18AW

On March 25th, DOUBLOVE, a young high-end fashion women's clothing brand under the Yaying Group, staged a big show in the 2018 autumn and winter series at the Orange Hall in Sanlitun, Beijing. It was a new image debuted at the opening show of China International Fashion Week. This was DOUBLOVE's first appearance at China International Fashion Week. stage.

This season's release of Daxiu takes [“meet ENCOUNTER”] as the theme. The Chinese beauty that implies oriental flavor meets the exquisite, romantic, and contemporary brand tones generated by contemporary fashion. It also symbolizes the new image of DOUBLOVE brand and the first place for consumers. Meet again.

2018 autumn and winter series, DOUBLOVE from Jiangnan, with a vision of the future, to explore the unknown far-away, inspired by the natural light and shadow of the national customs, to show the new season of diversified romantic style. In response to the theme of “Encounter” “Encounter”, the scene of the big show is based on pink, creating an X-shaped crossover table. Under the rhythm of romance and relaxedness, the moving line of the model is a perfect encounter “because of love and achievement of beauty”. .

In order to show the perfect show results, DOUBLOVE invited the frontline team to help. Wu Wei, a famous Vogue stylist, and Mr. Xin Xin, who has 13 years of experience in international first-line show sites, have teamed up to create models with exquisite styling. Mr. Xu Fengli, the fashionista, has hit the show floor and recorded every highlight behind the scenes. moment.

DOUBLOVE 2018 autumn and winter series presents more than 40 sets of brand-new LOOK with dress as the main, light and romantic colors or combined with soft gauzy tulle, or give the product life with smart design lines; texture details are no lack of surprises, lace edge, drill Exquisite elements such as chains, onions, beads, and rhinestones run through elegant dresses, velvet coats, and other high fashions, highlighting the exquisite oriental charm in all directions; dazzling single-piece designs interpret natural feelings, express ideals, freedoms, and The enthusiastic mood of art aesthetics provides even more graceful and fashionable life to new generations of elegant girls.

Born in the delicate and time-consuming Jiangnan, DOUBLOVE is a young high-end fashion women's brand for love and beauty. It is dedicated to evoke the creativity of young women to the United States, allowing fashion to not linger in the icy, fashionable language. It is the expression of sincere emotion. Every good moment, passing love energy, sharing inspiration, exploring life, practicing true self, letting the world come from love and accomplishment. In 2018, the DOUBLOVE brand launched a full-scale image upgrade. The well-known creative designer Sun Suliang Les Suen made every effort to customize the new brand VI and build a third-generation image of the physical store.

The brand new logo respects DOUBLOVE's brand concept of “love” as the core, introduces the cutting-edge visual design concept in the name of the evolution theory of love, and adopts a more refined design language, a more internationalized aesthetic style, and an overlapping love form The concept of multi-faceted fusion of love is illustrated, and brand upgrades are embodied in various aspects such as image, product, and promotion.

A brand new look, DOUBLOVE, is a brand full-scale upgrade and focuses on the free and romantic beauty of trendy girls. Through the series of image promotion and concept communication, DOUBLOVE is intended to become a fashion muse that inspires the beauty. It is also to share beautiful friendships and friendships, so that every young woman, in her gestures, presents a contemporary and refined romantic temperament, disseminated to the true beauty. Charming light.

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