Man Lu card terminal image upgrade to continue to lead the fashion vane
Years of brand culture heritage, Man Lu card adhering to the Oriental aesthetics, Japanese management philosophy, followed by the pace of fashion in Europe and South Korea ... ...
Create a new terminal image, expand brand influence. In order to further enhance the brand image and enhance the product quality, the advertising department of Man Luka Card has completely redesigned and upgraded the image of the terminal store. The new image has been officially launched in 2011.
In 2011, the first year, Man Lu card brand image upgrade system fully launched: the unified image of the terminal store positioning norms, the official website of a comprehensive upgrade revision, meticulous implementation of service management. Man Luka break the shackles of the traditional women's brand in order to "fashion, parity, personality," the idea of ​​consumer infiltration, brand-new build brand image will be the impact of the audience with a simple fashion visual, so as to achieve a clear card market positioning, communication Card business philosophy and the role of corporate culture. The newly designed Cloverleaf first use of multidimensional, hyper-planar way to enhance visual attention, to clear natural and harmonious brand image, to attract the audience's consumer impulse. Outdoor open-air signboards have a direct and profound advertising function, enabling the audience to perceive the visual symbolic impact of the brand of card in a flash, attracting the public's attention and generating memory, and enhancing the audience's recognition of the card. Strong sales force.
Beauty brand strategic planning has been fully deployed, the strategic transformation of the business has entered a critical period, Man Luka will strengthen the five major offensive.
Terminal Offensive: Both hardware and software strength to enhance, create a terminal upgrade!
The Company continued to enhance the system training, sales team building, terminal image and other aspects of upgrading, the combination of hardware and software, to achieve the strength of double upgrade.
Industrial Offensive: Grasping the Fashion Color of the Industry and Closing the Pulse of Impression The company is well versed in "70% of the visual impression obtained from color" and launches the "China Fashion Color R & D Base" project, leveraging high-end institutions and targeting the industry Depth analysis and prediction, and as the primary basis for product development, products to provide a strong trend to lead.
R & D Offensive: Professionals Grasping the Wind With the leadership of Yujing General Manager who has many years of experience in brand operation, the company has introduced well-known fashion designers and product integrators who are well-versed in the fashion industry. Product development, both to ensure that the market perspective, but also creatively spread the card for many years costume design experience. Has a strong advantage of Man Luka, given the market favored.
Channel Offensive: Creating a Prestigious Women's Fashion Company With the principle of mutual benefit and win-win and common development, the company implements a policy of comprehensive exchange and offers you a great opportunity of low investment, high return and easy money making.
Management Strategy Cooperation with the top domestic management agencies Union, so that the rapid rise of the brand.
Nowadays, based on the popular era of "Europe and South Korea Flow" and the huge mass consumer groups in China, Manliangka will surely create a new blue ocean in the fashion and women's clothing industry and look forward to the general consumers' attention and support to Manulife.
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