"Playing" women's clothing will be March 28, 2011 March 31 to participate in the Beijing Fashion Fair
" Performance " Women will be March 28, 2011 March 31 to participate in the Beijing Fashion Fair, all are welcome to come to visit
Shenzhen Jiu Shang Investment Co., Ltd. (formerly Shenzhen Liang net Clothing Co., Ltd) was founded in 2001, is a set design, production and sales as one of the specialized brand clothing company. Have a young, full of innovative and energetic designer team. After determined to make progress, the products enjoy a high reputation in the industry, the market share has risen year by year, respect for human values, the pursuit of the individual, business and social development of the concept of employment, "intentions and sincere exchanges" to create value for customers.
The company has high-quality management and efficient workforce, strong financial strength, in a united and pragmatic, efficient and innovative teamwork, with a warm, young, kind heart and customers side by side. Pamper the brand every step of growth, to create the best value for the service. Adhering to the "integrity management, create brilliant" business philosophy, the full implementation of a wide range of brand strategy, and constantly better ourselves and the pursuit of innovation. "Far and near view" Mind with the overall situation, to create a fully recognized by the community, renowned in the country famous clothing brand . The company currently owns "Liang net", "playing" two women's brand!
France plays brand women pay attention to affinity and comfort-based creative approach to the import of natural high quality fabrics, the company has always maintained a new and innovative, innovative design style, a distinctive close to the international fashion trend. The company has rich management experience of professionals, the use of advanced international brand management, relying on the brand's unique charm and cultural background, the rapid development of fashion brands in the country, the company established a brand and franchisee win-win concept, and the introduction of distribution Business a series of preferential policies, uphold the excellent excellent quality, with a sound management and dealers throughout the mutual benefit and reciprocity, join hands to develop new markets, a new high.
Brand positioning played originated in the European city of Seine fashion city of France, French elegance and romance derived from the theme of performance design. Inspired by French art and culture, once introduced to the market, consumers are assured of a simple, elegant design, elegant and generous matching, excellent quality and excellent layout. Playing from the clothing to shoes, hats, accessories, purses and other items readily available, and constantly improve product design, rich product categories to meet the needs of different consumers. It is the charm of performance that people play in different configurations. Just as the brand's slogan chooses to inherit an alternative melody, the performance is not to make choices for women but to provide them with more choices. Clothing with the choice of fashion style choice, the choice of quality of life, life needs to choose, any brave woman will choose what they love, that is the purpose of playing.
Brand slogan: choose to inherit an alternative melody Brand goal: to become China's first fashion brand Brand values: leisure, comfort, positive, classic and elegant Brand concept: to create a classic, heritage temperament Design philosophy: the French artistic heritage Brand positioning:
1, market positioning: suitable for all kinds of cities
2, category positioning: elegant, stylish, casual, comfortable women
3, age positioning: 20-40-year-old female
4, consumer orientation: positive attitude to life, the pursuit of elegant and high quality of life, with a unique sense of fashion aesthetic.
5, clothing style positioning: French elegant, simple atmosphere Brand values:
To French elegance touched hearts, choose to inherit an alternative melody, create a high quality of life, the fashion dress requires simple atmosphere, the classic interpretation of fashion life, to bring female consumers alternative French taste.
Design core:
Concise atmosphere coexist, choose to enhance the taste, elegant interpretation of the classic.
Clothing range:
Spring and summer wear: coat, windbreaker, long embroidered shirt, T-shirt, skirt, pants, dress, sweater, short embroidered shirt, sweater,
Autumn and winter wear: coat, windbreaker, long embroidered shirt, down jacket, cotton, pants, dress, sweater, coat, sweater Price Positioning:
Spring and summer master Price: 300-600 yuan Fall and winter clothing Domination: 400-800 yuan Operational concept Commodity operation is the core of apparel brand business profits, is to ensure the circulation of goods, the key link is also a major tool for enterprises to reduce inventory, at the same time But also the strong support for the performance of the terminal company! After many years of successful operation, the company's operation team already has a set of new commodity operation strategy, emphasizing rapid design, rapid production, rapid sale, rapid update and fastest response to market demand ; To "strive for excellence" brand management mode of operation, this model to ensure synchronization with the fashion, continue to develop new styles, the rapid introduction of new products, but also reduce the inventory risk and discounts promotional costs.
Acting welcome to join the consultation call Lin manager
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